About Us


Founder and CEO 

Sierra Hicks


  After years of an inconsistent hair routine, our founder decided to get serious about healthy hair. With hopes of achieving thick hair and defined curls she decided to go on a products search. After realizing no products could help her achieve her desired look she began to make homemade hair products. With consistency and patience she began to see results. Sierra Sherae' Beauty launched its first product December 2020 and has become a staple for Queens everywhere.

With interest in everything beauty, Sierra Sherae' Beauty aims to create an environment that brings out the light in Every Woman. With great customer service, originality, and REALNESS we hope to gain your trust in all things Beauty!
Let us help you define your beauty!