About Us

Founder and CEO 

Sierra Hicks

  After years of an inconsistent hair routine, our founder decided to get serious about healthy hair. With hopes of achieving thick hair and defined curls she decided to go on a products search. After realizing no products could help her achieve her desired look she began to make homemade hair products. With consistency and patience she began to see results. Sierra Sherae' Beauty launched its first product December 2020 and has become a staple for Queens everywhere.